Wednesday, September 27, 2006

 

Ryanair to introduce seat-back adverts

Ryanair the leading budget airline in Europe has plans to drop ticket prices even more. They have signed up a 5 year deal with InvieoMedia to put seat-back advertising into all of their current and future Boeing 737-800 aircraft. This will deliver advertising to a captive audience by means of the "‘Inviseo Table"’ a tray-table built into the backrest. The adverts can btargeteded to match the routes flown by individual aircraft with destination specific presentations.
The revenue raised will be used to lower fares even more but I think it would be good if they used at least part of it to offset the damage caused by the carbon burn on the flight.

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